Scaling Influencer Marketing w. Jake Hay

Ever wondered what sets successful influencer marketing apart from just another viral post? In this episode, I sit down with Jake Hay, partner at PopShorts, a top influencer marketing agency, to unpack the real journey behind building a lasting brand through authentic influence. From the inception of PopShorts to the complexities of financing and scaling, Jake shares invaluable insights on blending strategy with creativity in a fast-paced industry. Learn about the pivotal moments, key strategies, and challenges they faced working with top-tier brands like Disney and Netflix. This conversation reveals the tactics brands need to know to make influencer marketing work and the behind-the-scenes decisions that keep businesses thriving. 00:24 Meet Jake: Partner at PopShorts 01:07 Early Challenges in Influencer Marketing 02:25 Financial Hurdles and Scaling Strategies 04:22 Educating Clients and Building Case Studies 06:45 Adapting to Industry Changes and Trends 08:59 The Role of AI and AR/VR in Marketing 14:07 Micro vs. Macro Influencers 17:58 Paid Media and Omni-Channel Strategies 23:06 Campaign Metrics and Guarantees 23:46 Influencer Content vs. Branded Content 25:04 Identifying Real Influence 25:44 Brand Safety and Influencer Costs 26:31 Diversity in Campaigns 27:17 Digital Footprint and Content Strategy 28:45 The PopShorts Journey 32:49 Challenges of Scaling a Project-Based Business 35:04 Leadership and Internship Program 38:38 Future of Influencer Marketing and PopShorts 40:30 Final Thoughts and Advice Learn more about Courtney and Right Left Agency: https://rightleftagency.com/ Follow Courtney and Jake: Connect with Courtney:  LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/ Right Left Agency: https://www.linkedin.com/company/right-left-agency/ Connect with Jake & PopShorts:  LinkedIn: https://www.linkedin.com /in/imnotjustkiddin/ PopShorts: https://popshorts.com/