EPISODE · Jul 20, 2020 · 22 MIN

Scaling innovation

from Managing innovation - creating value from ideas · host John Bessant

Send us a textWe spend a lot of time worrying about the ‘front end’ of innovation - how to create new business models around products and services. But what happens when the project succeeds, and the new product or service is launched? If a new idea is to have impact (commercially or socially) then it needs to move to scale. People have to adopt it in large numbers, the ideas need to spread, the concepts diffuse. And it’s here, on the journey to scale, that we fi...

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Scaling innovation

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