“Scaling… Intimately” with Dafina Smith - Reward Podcast Episode 8

There’s more to your journey than the numbers game. But it seems we either hear about growing your business hard and fast, or the alternative “feminine” approaches. What if the concepts of scaling and intimacy were combined, and were incredibly successful, to the tune of multiple 8-figure revenues?  That’s the story of Dafina Smith, founder + CEO of Covet & Mane luxury, hand-tied hair extensions and member of The Trust. And while her current company has become wildly successful, Dafina has had her share of moments where she had to take a deep breath and think about where to go from here,  In this special episode of Reward, The Trust founder Ali Brown sits down with Dafina to hear how she’s reintroducing the “feminine approach” to business. And you’ll also hear how she built her company to what it is today by *holding true to her core values* – a piece of advice we all need to remember! On this episode of the #REWARDPodcast, you’ll hear: Dafina’s exciting backgrounds before getting into beauty — from supporting artists in hip-hop music to selling celebrity real estate in LA.  How she manages her “day and night” life with husband Ryan Smith of ESPN and their twin boys.  Why your company should return back to its mission statements and values, especially in times of uncertainty  How starting a new book club allowed her to create space to connect and empower women business leaders in her circle in a new way The impact (+ *reward*) in turning *outward* and asking for help. Spoiler: Your network really is there to help you achieve your dreams. The REAL reward that’s giving her the “permission slip” to live the life she’s always dreamed. And, go learn more about The Trust and Dafina!  Learn more about The Trust – our modern, premier network for 7+8-figure women entrepreneurs  Follow The Trust on Instagram Follow The Trust on Linkedin  Learn more about Covet & Mane Follow Covet & Mane on Instagram  Connect with us on social using the hashtag #RewardPodcast and share your key takeaways from this episode!