Scaling Long-form Content For 30 B2B Clients, With Kristen Sweeney

In this episode, we are able to interview Kristen Sweeney, CEO of Every Little Word. This episode dives into the world of long-form content creation for B2B companies, with a focus on professional services, healthcare, and precision manufacturing. Kristen talked about the services offered by her team of experts, including case studies, white papers, ebooks, newsletters, email marketing, and social media content. The discussion also covers how the team of 6 full-time employees, equipped with writers, editors, client services, a content strategist, and a part-time finance director, collaborates with each client to create tailored strategies. Learn about their project management tool, Asana, and their established workflows that ensure efficient content creation. Kristen emphasizes the importance of starting with one long-form piece of content per month and gradually increasing frequency as the company scales. Tune in to hear about the challenges we face in balancing detailed processes and proper training for execution while maintaining consistency and collaboration with their valued clients.Links And Resources: Every Little WordKristen Sweeney on LinkedInThanks so much for joining us this week. Want to subscribe to Operations Mastery? Have some feedback you’d like to share? Connect with us on iTunes or Spotify and leave us a review!