Scaling Marketing Teams and Driving Growth in Data-Centric Environments With Jesse McCabe

Jesse McCabe is the Director of Marketing at Bigeye, an enterprise data observability platform that helps companies ensure data reliability across their pipelines and teams. With a career spanning senior marketing roles at top SaaS and data companies like Fivetran and Techstars, Jesse has led go-to-market launches, scaled teams, and driven growth in highly technical spaces; at Bigeye, he leads a nimble marketing team within a fast-evolving B2B startup. He brings a growth architect mindset, a track record of scaling startups, and deep expertise in leveraging analytics, customer insights, and cross-functional collaboration to solve complex marketing challenges. About the Episode Growing a marketing engine in a highly technical environment can feel like building a plane mid-flight. As data accelerates and expectations rise, teams must adapt without losing grip on what truly matters. Tyler Lane hosts Jesse McCabe to unpack how strong fundamentals, clear customer insight, and cross-functional alignment lay the foundation for consistent, scalable marketing in data-driven organizations. They explore the evolving role of analytics, why personas still matter, and how to integrate AI as an enhancer rather than a replacement.