Scaling Omnichannel Fulfillment with Amazon FBA & Seller Fulfilled Prime

Are you a brand running omnichannel fulfillment across Amazon, DTC, and retail? In this episode, Blair Forrest, CEO of AMZPrep, breaks down why AMZPrep is built for omnichannel brands selling across Amazon, Walmart, Target, Shopify, and major B2B retailers. I explain what omnichannel fulfillment really means in practice and how we support Amazon, DTC, B2B, and retail operations under one platform with full visibility. I also walk through how our marketplace, ERP, and B2B integrations work, including Shopify, Amazon, Walmart, NetSuite, SAP, and more, so everything flows through a single system instead of disconnected tools. We talk about Seller Fulfilled Prime and how we enable one- and two-day delivery while maintaining the Prime badge, and how that same Prime-like infrastructure can improve conversion rates across every other channel you sell on. I also cover how we handle flexible, fully compliant prep for Amazon, retail routing guides, and strict B2B requirements without slowing down inbound timelines. If you’re an Amazon seller, brand owner, or operations leader looking to simplify fulfillment while scaling across multiple channels, this episode explains how omnichannel logistics should actually work. Watch the full video on YouTube: https://youtu.be/hp4YB5M3R4A Learn more about omnichannel fulfillment: https://amzprep.com/omni-channel-3pl-fulfillment-services/ Explore AMZPrep fulfillment solutions: https://amzprep.com/ LinkedIn: https://www.linkedin.com/company/amzprep/