Scaling Senior Care Businesses: How Business Coaching Transformed Ene Gaines' Franchise

In this episode, host Andy O'Brien speaks with Ene Gaines, owner of Home Instead, a senior care franchise in Coeur d'Alene, Idaho. Ene shares the story of how she and her husband launched their business 13 years ago, the pivotal choices that shaped their success, and the core values that drive their commitment to senior care. She discusses the essential strategies that helped her company grow, including the importance of building a strong team, leveraging local connections, and enlisting a business coach for guidance.About Home Instead:Ene Gaines is the owner of Home Instead, a senior care franchise dedicated to providing high-quality, in-home care that enables older adults to live independently and safely in the comfort of their own homes. Located in Coeur d'Alene, Idaho, the company offers personalized services tailored to each client’s needs, ranging from companionship and personal care to specialized support for those with dementia or chronic health conditions. Under the leadership of owner Ene Gaines, Home Instead has built a reputation for compassionate, family-centered care, supporting not only its senior clients but also their families by alleviating caregiving burdens and promoting well-being throughout the community.Learn more: https://www.homeinstead.com/About our host Andy O'Brien:ActionCOACH in Texas, USA: Andy O’Brien brings an infectious energy and a unique approach to integrating life and business, making his presentations highly impactful. As a top coach with ActionCOACH, he leverages over twenty-five years of exceptional leadership and personal development experience to support executives and business owners. Andy’s expertise extends to conducting public and private workshops, delivering inspirational keynote speeches, and training coaches globally. His coaching is grounded in four principles—People, Process, Product, and Profit—ensuring that businesses have the right team, efficient systems, relevant products, and resulting profitability. By focusing on these areas and using Bruce Lee's "Be Water" as an inspiration, Andy helps clients achieve long-term success and elevate their business to the next level.About ActionCOACH:ActionCOACH is the world’s leading business coaching firm, dedicated to helping small and medium-sized businesses grow and succeed. With a global network of certified business coaches, ActionCOACH provides expert guidance, proven strategies, and personalized support to help business owners achieve their goals. Whether you're looking to increase revenue, improve efficiency, or develop a strong team, ActionCOACH has the tools and experience to make a significant impact on your business.Find your local ActionCOACH here: https://www.actioncoach.com/free-business-coaching/