Scaling Smart in B2B - Strategic GTM Leadership in a Hypergrowth Environment

What does it take to scale a go-to-market function when everything is moving fast—and breaking even faster?In this episode, Dana Marxer speaks with Isabelle Papoulias, Head of Strategic Operations and Marketing at EliteOps, about navigating the complexity of hypergrowth. Isabelle brings a rare blend of CMO, Chief of Staff, and now cross-functional operations experience—including finance and HR. She shares how B2B companies, especially those backed by private equity, can align strategy, people, and execution in a high-pressure, founder-led environment.This conversation dives into the evolving role of marketing and ops in GTM success, how to lead through scale without losing focus, and why understanding the mindset of founders is crucial when building a platform for sustainable growth.