Scaling Smarter: Cold Email, GTM Engineering & Operational Rigour with Noah Adelstein of Rippling

In this episode, Jeff sits down with Noah Adelstein, who leads international growth at Rippling and hosts The GTM Engineer podcast. They unpack how Noah helped scale Rippling’s Australia team from 10 to 80+, the evolving state of cold email, and how GTM engineers are reshaping the way we think about growth. Noah shares why marketers must obsess over follow-up as much as lead gen, how AI fits into outbound strategy (without going off the rails), and why constantly rethinking org structure may be the most underrated superpower in modern GTM.