Scaling Smarter in Home Services - Sam Preston

Sam Preston transformed from failing at three different agencies to building Service Scalers, a $5M+ marketing agency for home service businesses by focusing on what he does best and hiring people who excel at everything else.• Sam's early agencies failed because he tried to be everything to everyone - "I'll be your influencer, marketing, email marketing, website, social media"• Success came when he niched down to specific services (PPC, websites, content) then further to home service businesses only• For businesses under $1M in revenue, DIY marketing makes more sense than hiring an agency• Customer acquisition is the most important aspect of any business - it starts with traffic, then leads, appointments, and closed deals• Your 3-day call board should show exactly how many appointments are scheduled to keep technicians productive• Marketing spend should be adjusted based on appointment numbers to ensure technicians are fully utilized• A 98% team retention rate comes from prioritizing people's personal lives over work• Sam hires through requiring Loom video responses from applicants and asking values-based questions like "tell me about a time you broke the rules"• Sam empowers team leaders by removing himself from spending decisions• Use call tracking numbers to see which marketing campaigns are actually working🎙️ Profit & Grit by Tyler Martin Real stories. Real strategy. Real results for service-based business owners.🔗 Website: ProfitAndGrit.com 📍 LinkedIn: linkedin.com/in/thinktyler 📸 Instagram & TikTok: @profitandgritTyler Martin, a fractional CFO for home services and the trades 📅 Want to grow your business with smarter financial strategy? Book a free intro meeting