Scaling Smartly: Drew Lederman on Strategic Growth and Community Engagement

Today on the Beyond Fulfillment Podcast we have an inspiring episode with Drew Lederman, the co-founder and CEO of Resist Nutrition. Drew has been on a remarkable journey, from facing health challenges like PCOS and insulin resistance at a young age to crafting nutritious, low-sugar bars that cater to health-conscious consumers.In this episode, Drew opens up about the meticulous process of perfecting their three signature flavors over the past two years and the exciting plans ahead to expand their product line and retail partnerships. We'll discuss the growing health awareness among younger generations, the rise in diagnoses of conditions like PCOS, and how tools like continuous glucose monitors are helping people take control of their health.Drew also shares the highs and lows of building a mission-driven business, tackling supply chain challenges, and the importance of community feedback. From self-shipping to transitioning to third-party logistics, from incentivizing customer evangelists to targeting non-traditional retail spaces—this episode is packed with insights on resilience, innovation, and the drive to make a meaningful impact.Connect with Drew on LinkedIn: https://www.linkedin.com/in/drew-lederman-498177142/#ResistNutrition #nutritionbars #balancedbloodsugar #PCOS #insulinresistance #GenZcustomers #menopause #healthdiagnoses #continuousglucosemonitors #biohacking #missiondrivenbusiness #businessresilience #customerengagement #newproductflavors #supplychainstrategy #customerretention #alternativedistributionchannels #directtoconsumersales #healthconsciousconsumers #cleaningredients #StartupCBG #productdevelopment #postpandemicchallenges #customerfeedback #distributionexpansion #metropolitanareas #thirdpartylogistics #profitability #CPGindustry #focusonpreparationandforecasting #genz #podcastguest #podcastshow #entrepreneurship #entrepreneur