Scaling Soulfully: The Story of The Archer Hotel and The Rise of Boutique Business Travel

In just a moment you'll meet Peter Triolo, the General Manager of Archer Hotel Tysons, a standout boutique hotel that's redefining hospitality in Virginia. With over eight years at Archer, Peter has been a driving force behind the brand's growth—from his beginnings at the Archer Hotel Napa to the expansion of unique properties across the country. His journey is all about creating genuine, memorable experiences that resonate with every guest. Archer Hotels are more than just places to stay; they're immersive environments that reflect the soul of their local communities. Each hotel is thoughtfully designed with local inspiration—from the peach murals honoring Tysons' history as a former peach field to daily treats and cocktails that celebrate regional flavors. Tune in to hear: How Archer Hotels craft unique yet consistently welcoming experiences across different locations The brand's philosophy of being playful, careful, and thoughtful in every guest interaction Stories of personalized touches, like handwritten notes and special surprises that make stays unforgettable Peter's insights on maintaining a boutique feel while the brand grows The importance of community connections and supporting local artisans And so much more Discover The Archer Hotel Connect with Peter on LinkedIn This episode is brought to you by the Short Term Rental Forum hosted by IMN! Join me this January 15-16 at the Miami JW Marriott for the premier Short Term Rental Forum hosted by IMN—the industry leader with over 30 years of experience! I'll be speaking at the forum, and you’ll have the chance to network with 400+ top investors, operators, property managers, lenders, and tech providers in the Short Term Rental space. It’s the must-attend event of the year to elevate your business strategy and connect with the industry's best. Don’t miss out – the super early bird rate expires Friday November 22nd and you can use code BTS for an extra 15% off this lowest available rate. Register now at events.imn.org/str25 – I’ll see you in Miami! Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.  Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at joinjourney.com/alliance.