Scaling Spay Neuter Through Strategy, Data, and Humor with Deborah Cribbs

What happens when a financial professional is entrusted with a transformative philanthropic gift for cats? In this episode of United We Spay, Stacy LeBaron sits down with Deborah Cribbs, founder of the Give Them Ten Movement, to explore how a banker's mindset reshaped feline welfare in Cincinnati and beyond. Deborah shares how disciplined stewardship, business strategy, and unapologetically bold messaging turned a local foundation into a national force for cats. From launching community cat programs to leveraging data and market research, she explains why spay neuter is not just compassionate. It is the most practical, scalable solution to feline overpopulation. In this episode you will hear: • How a fiduciary approach transformed charitable giving into measurable impact • Why collaboration, not competition, is essential for sustainable shelter systems • What functional community cat programs actually require to succeed • The power of branding, humor, and visual storytelling in shifting public behavior • Why "Fix by Five" is a critical messaging tool for modern feline welfare • How donor-advised funds and community foundations can unlock local funding • Why specialization may be the smartest move for smaller organizations • Early insights into Give Them Ten's new research on the emotional drivers behind spay neuter decisions Deborah makes a compelling case that data and compassion are not opposites. They are partners. Her bottom line is simple. If every person who sees a cat takes responsibility to ensure that cat is fixed, the entire landscape changes. Resources from this episode: Website: www.GiveThemTen.org Instagram: https://www.instagram.com/neuteredscooter/ Facebook: https://www.facebook.com/givethemten/ LinkedIn: https://www.linkedin.com/company/give-them-ten TikTok: https://www.tiktok.com/@neuteredscooter Pinterest: https://www.pinterest.com/neuteredscooter/ Threads: https://www.threads.com/@neuteredscooter BlueSky: @neuteredscooter.bsky.social