Scaling Startups with Systems and Authentic Leadership featuring Shannon Harvard episode artwork

EPISODE · Sep 17, 2025 · 20 MIN

Scaling Startups with Systems and Authentic Leadership featuring Shannon Harvard

from Driving Growth: The Go-To-Market Podcast · host Roadmap Agency

Shannon Harvard, VP of Sales at Overstory Media Group, joins host Steve Whittington to discuss what it takes to build a go-to-market system from the ground up. Shannon shares lessons from her corporate media background and how she applied them in the startup world, from establishing KPIs and sales infrastructure to navigating crises with resilience. She also dives into the importance of authentic leadership, empowering teams in hybrid environments, and using transparent data systems to drive alignment and growth. This conversation is packed with insights for anyone scaling a startup or leading sales through change.Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth!Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.LinkedIn: linkedin.com/company/weareroadmap/Instagram: instagram.com/weareroadmap/Facebook: facebook.com/weareroadmapYouTube: youtube.com/@roadmapagencyDriving Growth is produced by Morreale Digital.Follow Steve Whittington on LinkedIn: https://www.linkedin.com/in/sbwhittington/

Episode metadata supplied by the publisher feed · Published Sep 17, 2025

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Shannon Harvard, VP of Sales at Overstory Media Group, joins host Steve Whittington to discuss what it takes to build a go-to-market system from the ground up. Shannon shares lessons from her corporate media background and how she applied them in the startup world, from establishing KPIs and sales infrastructure to navigating crises with resilience. She also dives into the importance of authentic leadership, empowering teams in hybrid environments, and using transparent data systems to drive ...

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Scaling Startups with Systems and Authentic Leadership featuring Shannon Harvard

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