Scaling Success: Holiday & Peak Planning Strategies for Affiliate Marketers

This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Melissa Feemster, co-founder of Team Bespoke for a conversation about planning for holiday and peak periods in affiliate marketing.Talking points include: The importance of planning and anticipating consumer behaviorStrategies for leveraging different marketing channels Diversifying marketing channels and being prepared to pivot based on competitionMelissa also shares insights on managing coupons and loyalty partners, as well as the future of retail performance marketing, including the role of AI and personalization.Listen to find out more about:Preparing for Economic FactorsManaging Coupons and Loyalty PartnersNailing It During the Peak PeriodAvoiding Common MistakesKey segments of this podcast and where you can tune in to go direct: [04:32] Understanding Holiday and Peak Periods[16:15] Contingency at the Ready![31:05] The Future of Retail Performance Marketing Rate, Review & Subscribe on Apple Podcasts If you’re liking this podcast - make sure you hit SUBSCRIBE to never miss another weekly episode packed with information , insights and learning from all four corners of the globe and leave us a 5 Star Review!AND…. If you’re struggling to launch, scale and grow your affiliate program - join us this year in London at the ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing will collideTaking place for the first time as an in-person event on the 16-17 September in London, take your business to the next level - network with industry experts and grow your business at this informative event built specifically for SMEs , Affiliates, Lead Generators and and Performance Marketers. EARLY BIRD TICKET PRICES END SOON!Tickets to this two-day conference include are just £349 in our early bird offer: Full two-day conference and expert speaker line-up Lunch and Refreshments FREE on both daysNetworking and Exhibitor Area to discover new tools, services and resourcesMatchmaking meet-ups and unlimited Networking Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. Secure your ticket and learn with industry veterans what’s new and trending in Affiliate and Lead Generation CLICK HERE!Send me a text with your questions