Scaling Success: Rich Smith on Predictability, Pricing, and Building a Sellable Business

Richard Walsh and Rich Smith explore the role of predictability in business, focusing on its effects on revenue, investor confidence, and exit planning. They discuss strategic vs. tactical approaches, emphasizing tactical focus on target customers. Topics include pricing strategies, emotional engagement, and addressing customer pain points to improve solution selling. Rich shares insights on transitioning from face-to-face to messaging and the impact of behavioral science on brand messaging. They also discuss the CEO's role in alignment and vision, building a sellable business, and strategies for improving retention and customer onboarding.