Scaling the Un-Scalable: Solving Hard Problems with Brett Chotkevys

In this episode, John Hill, AKA Small Mountain, sits down with Brett Chotkevys, CEO and Founder of Assisted Living Mansion. Brett shares his journey from flipping 50 houses a year to revolutionizing the senior care industry through high-end memory care "mansions." We dive deep into his hands-on approach to leadership, the necessity of founder grit, and how to build a resilient culture in a high-turnover industry. Key Topics: The Bottom of the Funnel: Why solving the most difficult end-of-life problems creates a waitlist of customers. Culture over Strategy: How Brett's wife and partner uses "life skill" training to retain staff 4x longer than the industry average. Operational Resilience: The "Ice Storm" reality—why founders must be willing to know at least a little bit of everything for those moments when they have to step into the trenches. Smart Scaling: Using SBA 7(a) and 504 loans to fund $5M+ joint ventures without personal guarantees. Design Thinking: Why you should design for the user, but market for the buyer.