Scaling to $600M: Simon Beard’s Marketing Secrets | Niched with Simon Beard | EP7

On this episode of Niched, Matt sits down with the Founder of international streetwear giant, Culture Kings Simon Beard. Together, they delve into the power of personal branding and its role in business success. Simon shares his journey, revealing how he built his brand and why he believes the journey is everything when it comes to growth and success. You'll hear about the Three M’s that shape strong personal brands, the importance of defining your mission, and why becoming the source of information in your industry can set you apart. The discussion also dives into the business side of branding, covering topics like in-house personal branding and paid marketing investment. Simon sheds light on the role of a marketing manager, the undervaluation of creativity, and what truly makes the best-performing ads. Enjoy the episode. Chapters 0:00- Introducing Simon Beard 1:30 Why Simon chose Personal Branding?  6:30 The Journey is Everything  8:20 The Three M’s  12:30 Define Your Mission  16:20 Be the Source of Information  18:00  Sponsorship 19:00 In-House Personal Branding 23:30 Paid Marketing Investment 28:20 The Role of the Marketing Manager 32:40 Creativity has been Undervalued  35:00 What are the Best Performing Ads?  39:00 The Simon Beard Brand  46:00 Outro  Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/ Connect with Matt: Instagram: https://tinyurl.com/4fxvhsta LinkedIn: https://tinyurl.com/3ak2e7a3 Connect with KYU Media: Website: https://kyumedia.com/ Instagram: https://tinyurl.com/ysz9dfb9 LinkedIn: https://tinyurl.com/3pzxj56b