Scaling Trayd: From Seed to Series A and 600 Percent Growth

Welcome back to The SaaS CFO Podcast! In this episode, host Ben Murray catches up with Anna Berger, founder and CEO of Trayd, to discuss the company’s impressive journey from a $4.5 million seed round to a $10 million Series A in just a year.  Anna Berger shares how Trayd sharpened its focus on serving union and prevailing wage contractors, leading to 600% revenue growth and a team expansion from 14 to 35 employees. She dives into the challenges of hiring, the evolution of their leadership team, and the company-wide embrace of AI tools to boost productivity.  Listen in as Anna Berger discusses refining Trayd’s go-to-market strategy, the metrics that matter most, and what it truly takes to scale a SaaS company in the construction tech space.  Show Notes:  00:00 The Series A growth stage  06:08 Challenges of hiring staff  07:05 Teamwide AI tool integration  12:33 Understanding investor expectations  15:32 Organizing unstructured company data  17:56 Managing seasonal workforce needs  19:26 Staying resilient in tough times  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/trayd-raises-4-5-million-in-seed-round  Anna Berger’s LinkedIn: https://www.linkedin.com/in/annajberger/  Trayd’s LinkedIn: https://www.linkedin.com/company/traydinc/  Trayd’s Website: https://www.buildtrayd.com/  To learn more about Ben check out the links below:  Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe  Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page  SaaS Metrics courses here: https://www.thesaasacademy.com/  Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout  Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray