Scaling Trust: Fighting Fraud and Building Fintech in APAC with SEON

In this episode of THE SHIFT, Danny Levy explores one of the most critical forces shaping digital business today: trust.Joining him is Troy Nyi Nyi, SVP & GM APAC at SEON, a leader operating at the intersection of fraud prevention, digital transformation, and one of the fastest-moving fintech regions in the world.Together, they unpack what it really takes to scale fintech in APAC, where rapid growth, real-time payments, and cross-border commerce are creating both opportunity and risk at unprecedented speed.From fraud detection and risk management to customer experience and platform design, this conversation goes beyond theory into the realities of building and operating in complex, high-growth markets.Troy shares perspectives from across the region, revealing how businesses are navigating emerging fraud challenges, balancing security with seamless user journeys, and adapting to an environment where threats evolve as quickly as innovation.The conversation also looks ahead:Why fraud prevention is becoming a core part of digital transformation, not just a compliance layerHow businesses can scale without introducing frictionWhat new risks are emerging across payments, ecommerce, banking, and Web3How leaders can build agile, high-performing teams across diverse APAC marketsGrounded, practical, and regionally relevant, this episode is a must-listen for anyone building, investing in, or operating in fintech today.Because in a world moving this fast, growth doesn’t come from speed alone.It comes from trust.This is fintech at scale. This is the next SHIFT.