Scaling Up: Matt Jones' Journey in Trade Marketing

In this episode, I had the real pleasure of speaking with Matt Jones from Tradie Web Guys. Matt’s journey is a cracking example of what happens when hands-on experience meets digital innovation. Starting out as a plumber, Matt transitioned into the world of marketing and tech, ultimately building a successful agency dedicated to helping trades-based businesses grow and thrive online.We unpacked his path from the job site to the digital space, exploring the pivotal moment when he realised his passion for marketing and how it could transform the trade industry. Matt shared some brilliant insights on using AI and automation to streamline marketing efforts as an absolute game-changer for time-poor business owners.We also chatted about the power of podcasting for building authority and trust, and how creating value-rich content can deepen your connection with your audience. Another big theme we covered was building and managing remote teams. Matt offered down-to-earth advice on communication, delegation, and maintaining a strong culture, even when your team’s spread out across the map.This conversation is full of practical strategies for tradies (or any business owner, really) looking to make the shift from working in the business to leading it strategically. Matt also shared his go-to tools and resources, and how he’s cultivated a supportive, engaged community around his brand.If you're a tradie looking to scale, or an entrepreneur wanting to better understand digital marketing and team leadership, this episode is packed with gold.Connect with us. 👇Evolve To Grow: https://m.mtrbio.com/evolve-to-grow