Scaling VDC: From Project Technology to Company Strategy With Blake Gruenewald

In this episode of Built For Tomorrow, we're joined by Blake Gruenewald, Director of Virtual Design & Construction at Pogue Construction, to explore how VDC is evolving from a project support function into a strategic driver of business performance.Blake shares his journey from VDC Modeler to Director, discussing the leadership lessons, business mindset, & technology strategies that have shaped his career. We dive into scaling VDC across an organisation, measuring the ROI of BIM, implementing innovation that delivers real value, & the growing role of reality capture, drones, digital twins, & AI in construction.Whether you're a VDC professional, BIM manager, or construction leader, this episode offers practical insights into building high-performing digital construction teams & preparing for the future of the industry.