EPISODE · Jun 10, 2020 · 52 MIN
Scaling WeChat to One Billion Users Globally, with Stephen Wang, Former User Growth & Engagement Director at WeChat
from Asia Startup Pulse · host Orbit Startups
Our guest today is Stephen Wang, who co-founded Rotten Tomatoes, a leading entertainment website focused on movie reviews and news, and most recently led the user growth and engagement at WeChat in the past 6 years until 2019. At WeChat, he managed a team of product managers and engineers to help scale WeChat from 300M to 1B users in China and around the world. Show Notes:2:15 Welcome Stephen Wang2:50 How different WeChat is as a product from the western perspective5:37 What makes WeChat instrumental for people’s life12:42 Innovation inspired by Tencent team culture16:10 Product design in China (Examples: Douban, Weibo and Xiaomi)21:50 What makes China a special ecosystem for digital product development25:30 WeChat’s killer features: WeChat payment, Red Packets, Mini program32:35 Balance privacy protection and user growth39:20 Skills needed for talents in Tencent43:35 Are Chinese companies hiring more international talents49:10 The major shift of product management philosophy in ChinaMany thanks to our guest Stephen Wang; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.comShare, subscribe, review, enjoy!Follow us on LinkedIn: www.linkedin.com/company/the-china-startup-pulse/Email us: [email protected]
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What this episode covers
What has contributed to WeChat’s massive growth all over the world? What features make WeChat so instrumental for people’s life? Our guest today is Stephen Wang, who co-founded Rotten Tomatoes, a leading entertainment website focused on movie reviews and news, and most recently led the user growth and engagement at WeChat in the past 6 years until 2019. At WeChat, he managed a team of product managers and engineers to help scale WeChat from 300M to 1B users in China and around the world. In todays’s episode, Stephen will give us a deep dive into WeChat as a product and the mobile-only mentality behind it. As a product head in a product-centric company, Stephen shares the metric he cares the most. We will also take a look at the major shift of product management philosophy in China by using Bytedance as an example.
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Scaling WeChat to One Billion Users Globally, with Stephen Wang, Former User Growth & Engagement Director at WeChat
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