Scaling with Integrity: Building a Trusted Med Spa in a Small Town with Aymee Wilson

What happens when a hospice nurse trades end-of-life care for aesthetics, and builds a 13-person med spa on nothing but trust, honesty, and genuine community connection? Aymee Wilson, RN, owner of Wilson Aesthetics in Prescott, Arizona, joins us for one of the most grounded, real conversations we've had on the show about what it actually takes to grow a practice with your values intact.In this episode:How hospice nursing shaped Amyee's approach to patient communication and empathyThe art of saying "no" in consultations and why it builds trustScaling from solo practice to a 13-person team over 10 yearsBuilding systems: KPI tracking, rebooking rates, and full-cycle patient experienceSmall-town growth strategies: word-of-mouth, social media, and communityIntroducing Wilson Wellness: functional medicine meets aestheticsResources + LinksWork with Mike - Learn more about social media marketing and ads for your MedSpa.Book with Wilson AestheticsFollowMike: @mikelemieuxMedSpa Media: @medspa_mediaWilson Aesthetics: @wilsonaestheticsazAymee Wilson: @azbeautynurse