Scaling With Soul: John Wikstrom on 30 Years of Magic Memories, Culture and Courage

What does it take to scale a global business without losing your soul? In this powerful episode, Magic Memories founder John Wikstrom reflects on three decades of bold moves, honest leadership, and human-first values. From a spark in Queenstown to building a brand that spans continents, John opens up about the magic moment that started it all, the friendships that shaped his journey, and the resilience that carried him through crisis.He shares how integrity fuelled Magic Memories' global rise, what it means to scale culture across borders, and why mentorship comes in many forms. From leading through COVID to embracing biohacking and a more grounded lifestyle, this is a conversation about business, family, and the courage to stay true to your vision.Expect honesty, heart, and plenty of wisdom from a founder who’s still shaping the future - with soul.