Scaling Without a Marketing Budget — Mike Overell, ClassDojo

On the podcast we talk with Mike about building a principled, mission driven app, keeping product development focused on the right customers, and how ClassDojo scaled to tens of millions of downloads without a marketing budget.Our guest today is Mike Overell, Revenue Lead at ClassDojo. Having founded his own company as well as working at McKinsey and Lyft, Mike is now using that experience to help every kid on earth get an education they love with ClassDojo. Mike also invests in and helps foreign founders crack the US as co-founder of investment collective Antipodes.In this episode, you’ll learn:How ClassDojo reached 50M users with zero marketing spendTips for setting up the right paywall for your appHow to monetize your app without impeding growthClassDojo’s user-led growth strategyMike Overell’s LinksFollow Mike on TwitterClassDojo’s websiteFollow ClassDojo on TwitterClassDojo’s jobs pageMike’s LinkedIn pageFollow us on Twitter:David BarnardJacob EitingRevenueCatSub Club