Scaling Without Pain: The New Rules Of Ecommerce Acquisition — Tiago Costa | Why Meta Ads Fail Scaling, Why Ad Spend Hits Limits, How AI Finds Ideal Buyers, How Data Drives Better Sales, How Shopify Data Fuels Growth, How One-Click Campaigns Work (#460)

In this episode, we explore how first-party data and AI are fixing the problem of rising ad costs. Tiago Costa Rocha, CEO of Full Venue and the creator of Clustie.ai, explains why traditional Meta ads are failing many Shopify brands today. He shares how brands can stop guessing and use their own customer data to find high-value buyers. Tiago also breaks down how to scale campaigns faster using "one-click" AI tools to lower costs and increase sales.Topics discussed in this episode:  How rising ad costs affect Shopify growth. What causes the "feedback loop" in ad spend. Why brands must identify their true ICP. How Clustie connects directly to Shopify data. What the one-click campaign builder automates. Why first-party data beats platform algorithms. How AI identifies high-propensity buyer groups. How to scale budgets without killing results. Links & Resources Website: https://www.fullvenue.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/fullvenueai/Get access to more free resources by visiting the show notes at https://tinyurl.com/yd2uxe9p______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/