Scaling Your Business: Marketing Strategies and Insights with Joel Keith

Join Richard Walsh and Joel Keith as they explore Joel's transition from marketing professional to entrepreneur. Discover how he built his marketing agency and ASP membership, overcame challenges, and scaled through strategic partnerships. Learn about competitor analysis with the TOPA model, budget management, and crafting customer avatars. Joel shares insights on differentiating from larger brands, leveraging local influence, and evolving website management with CRM tools. They compare modern and traditional marketing, highlight long-term strategies like SEO, and discuss marketing ROI. Plus, Joel offers free consultations and shares his contact info.