Scallopocalypse

This week, Kate crashes out over an influencer's crash out about a friend allegedly copying her home, but it happens to be a home that looks like so many others online, it's basically the Instagram Face of fancy homes. Kate goes through the series slide by slide, and discusses adjacent topics, like "stop copying me" being girlhood's first legal argument, the time her own wedding website got copied word for word, and the difference between a scullery and a butler's pantry, which she learned against her will. Then it spirals into the bigger thing she couldn't let go of: why influencer homes went from farmhouse to organic modern to old-world European right as everything got too shoppable, how the tastemakers who popularized those looks are now fleeing them upmarket, Kyle Chayka's AirSpace and why every "unique" house converges into sameness in the name of individuality, a Fashion Ambitionist throwback, a bar cart eulogy (the memories fade, the bitters last forever), and a meditation on scallops nobody asked for. Enjoy! Order Kate's NYT Bestselling book, One in a Millennial here! Text or leave a voicemail for Kate at 775-HEY-BETH! Transform your space with pieces that hold up to real life. Join Wayfair Rewards today and get five percent back on every purchase. Head to wayfair.com or shop the Wayfair app for all things home. That's wayfair.com. Instead of striving for perfect health, support your foundational health. Save 25% on your first month at Ritual.com/BETHEREINFIVE. That's Ritual.com/BETHEREINFIVE for 25% off your first month. That's code BETHEREINFIVE for up to 20% off on home and sleepwear! And if you see a post-purchase survey, please be sure to mention that you heard about Cozy Earth right here! Right now, you can save up to $230 on the 12 piece cookware set vs buying the products individually. And you can find even more set savings when you shop Caraway's full Kitchenware collection. Find the fall pieces you'll reach for most at Quince. Download the Quince app for app-exclusive offers, or go to quince.com/bethereinfive. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too. That's quince.com/bethereinfive.