Scam Centre Tourism Impacts, SAF Mandates, Q4 Travel Promotions & Timor Leste Joins ASEAN: October 2025 in Review

After a quiet September, October travel activity was stimulated by various national holidays (including Golden Week in China, Chuseok in South Korea, Diwali/Deepavali in India, Malaysia & Singapore and Undas in the Philippines). These created air travel spikes that set the scene for the region's highly anticipated end-of-year peak season, with destinations making promotional plays to attract each other's holidaymakers. We begin by looking at the accession of Timor Leste to ASEAN and the prospects of a peace settlement between Thailand and Cambodia. We address 2025's biggest regional story, scam centres - and their broadening impacts on tourism sentiment (and policy) as South Korea's government issues a travel ban for parts of Cambodia. Is a pan-Asian summit the only way to effectively tackle this scaling cross-border issue? Plus, we look at Thailand's policy of attracting charter flights from Chinese tier-2 cities, the Philippines restores e-visa access for Chinese tourists and Singapore enacts a sustainable aviation fuel (SAF) mandate. Finally, we head to Macau where concerted promotional campaigns to attract visitors from South East Asian nations are garnering results.