Scarcity Mindset vs Growth Mindset | Which One Are You?

The Problem John Solves:Most small business owners underprice, undersell, and undervalue their work—leaving profit and impact on the table.🎧 In this episode of Knack 4 Business, host Bernie Franzgrote and co-host Wayne Pratt welcome John Gies, founder of Resonant Business Solutions, to dissect one of the most common hurdles holding businesses back: the scarcity mindset.👉 What if your business isn’t about working harder—but messaging smarter, pricing for value, and knowing exactly who you're talking to?John’s journey from corporate boardrooms to helping Main Street businesses thrive is full of powerful insights. Drawing from decades of experience coaching leaders across the globe, he explains how to create magnetic messaging, build scalable pricing models, and become the brand that customers instantly trust.🎯 Key Topics Covered:Why small businesses stall—and how to restart growthCrafting a magnetic message that cuts through noiseHow to define and attract your ideal customerReal-world strategies for value-based pricing (yes, it works!)Designing offers that convert without sounding “salesy”Managing cash flow and building recurring revenueTurning transactional customers into long-term relationshipsAligning your team with the “Three Conversations” frameworkCreating business systems for scale, succession, and exitYou’ll walk away with a clear understanding of:✅ How to charge what you're worth✅ The structure of an irresistible offer✅ What market domination really means✅ How to lead instead of manage📢 Whether you’re launching, scaling, or prepping for sale—this is an episode to bookmark. 👤 Guest: John Gies📧 [email protected]🌐 resonantbusinesssolutions.com💼 LinkedIn 🧠 Mentions & Acknowledgements:🎙️ Carl Richards from Podcast Solutions Made Simple🏠 Fred Crouch, host of Property Wizard Podcast🤝 Jovan Strika from @Hive Coworking💼 Melanie Webber – Invaluable business partner🎧 Wayne Pratt – Co-host and coach at Motive8U Inc.🎙️ Bernie Franzgrote – Host and strategic advisor 💡 Sponsors:These companies get small business growth—and support this show:🏘️ Property Wizard PodcastPractical real estate insights for building long-term wealth in your business.🌐 NotionhiveGet a website that actually works—for lead generation, visibility, and growth.🤝 East Trade WindsJoin a powerful network of growth-minded entrepreneurs—free, curated, and productive.📺 Watch on YouTube:👉 Scarcity Mindset vs Growth Mindset | Watch Now📬 Want to connect?Send your feedback or questions to [email protected]🌐 Visit our site: https://knack4business.com🔗 Listen to more episodes: All Knack 4 Business Shows Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.