Scared Sh*tless Still Works
from On Another Track Hosted by BritCan Productions
What if digital marketing isn’t about selling at all - but about solving a puzzle? This week on On Another Track, I’m joined by Elizabeth “Ellie” Fleming, founder of Designed Life, who believes marketing is a never‑ending puzzle - one where trust is the first piece you must put in place. Ellie knows we’re all trying to buy back more time. But she’s clear: if people don’t trust you, nothing else matters. From video hooks that actually stop the scroll, to the good, the bad, and the dangerous misuse of AI, Ellie challenges the idea that louder marketing works better. Her approach? Stop selling. Start offering. “Scared sh*tless” isn’t a weakness in this conversation - it’s a signal you’re breaking away from the mould and building a future that’s truly your own. If you’re tired of hype-driven funnels, robotic AI content, and marketing that feels hollow, this episode will change how you think about connection, courage, and creativity. Website: https://designedlife.ca Email: [email protected] Listen to On Another Track: https://bit.ly/3tOATPCAST
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What this episode covers
What if the best marketing strategy isn’t strategy at all — it’s storytelling? Ellie Fleming of Designed Life believes real results come from human connection, not hype. Hear how she turns bold content into qualified leads and why she thinks the future of marketing isn’t artificial — it’s authentic.
Chapters
- 0:10 Intro
- 0:50 Tell us about yourself
- 1:23 Puzzle
- 2:23 What is marketing?
- 3:31 Trust
- 5:29 Era of information
- 6:51 Buy back more time
- 7:18 Biggest change in marketing
- 8:45 Mr Beast
- 10:43 Beast Burgers opening day
- 11:40 2,000 fans waited - why?
- 12:43 Is that the only thing?
- 13:31 How do we scale?
- 17:00 Best way to market a small business?
- 17:43 Most successful campaign
- 19:37 Market conversion
- 20:40 Human element
- 23:39 Price
- 25:40 Gatekeeper
- 28:09 Connection and structure
- 29:37 Pricing
- 31:52 Offer
- 32:27 Break
- 32:56 Getting to know Ellie
- 34:01 Family inspiration
- 36:04 Fiesty
- 36:55 Family
- 40:43 Ambitions?
- 43:33 AI
- 47:06 Dangers of AI
- 51:07 Feed the soul
- 55:07 Ideal client
- 56:50 Networking events
- 1:02:28 How can we contact you?
- 1:03:18 If you were 12
- 1:04:37 Finish
- 1:04:47 Outro
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