Scary Tales of Trade Show Follow-Up - TSI8.13

It may sound too simple to be true, but prompt and thorough follow-up may be one of the best ways to stand out from the crowd. Unfortunately, many exhibitors haven’t yet learned that important lesson. Here are some scary examples of what NOT to do (names have been omitted to protect the guilty): After visiting a travel booth at a local show, I received their information in a timely manner, but what exactly did I receive? The letter was addressed to someone