Scene 6: Transforming Family Businesses (Ft. Avirajj Rastogi, Karmanshu Arora)

from Negotiation Bites: A Marketing Perspective

In this episode, we sit down with Avirajj Rastogi, an MSMS student and the 7th generation behind his family’s pharmaceutical business since 1886! He shares the challenges family businesses face, how negotiations are a daily reality, and his vision for transforming his legacy and enduring success.Alongside him is Karmanshu Arora diving into the current geopolitical impositions affecting resources and opportunities that impact businesses both short and long term.This one’s packed with real-world insights you won’t want to miss!

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This episode is 29 minutes long.

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This episode was published on March 25, 2025.

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