474 | Scents N Stories CEO: We Have 40+ OUTLETS Across PAKISTAN! | TBT

Find out more about Endeavor: ⁠⁠⁠https://pakistan.endeavor.org⁠⁠In this episode of Thought Behind Things, we’re joined by Saad Afridi, the Founder & CEO of Scents N Stories, Pakistan’s leading fragrance brand with over 40 outlets, 300+ employees, and one of the top 5 players in the country’s perfume market.From starting with men’s grooming products to building a nationwide perfume empire, Saad shares the story of how Scents N Stories grew from a small e-commerce experiment into Pakistan’s most recognizable fragrance brand.We explore:Moving from beard grooming to online perfume salesBuilding 40+ outlets across Pakistan using e-commerce dataWhy Pakistan’s perfume market is more advanced than Indonesia & BangladeshLocal manufacturing vs import, and how they keep costs lowWhy luxury perfumes cost 30x more than theirsSocials:TBT’s Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TBT’s TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TBT’s Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TBT Clips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Saad's LinkedIn: ⁠https://www.linkedin.com/in/msaadafridi/Special thanks to Kickstart for providing us with the studio space.You can find out more about them at: ⁠⁠⁠https://kickstart.pk/⁠⁠⁠Credits:Executive Producer: Syed Muzamil Hasan ZaidiAssociate Producer: Saad ShehryarPublisher: Talha ShaikhEditor: Jawad Sajid