Schuyler Mota | Sports Illustrated, F1 Weekend, and Football Roots

From university parties to Paris Fashion Week, Schuyler Mota has helped shape Canada’s experiential marketing scene. As President and Co-Founder of CRUEL, he’s led cultural campaigns and branded activations that stretch across Canada and beyond.In this episode of The 1st Half on TSN690, Schuyler sits down with Paul Desbaillets to talk about building CRUEL from the ground up, launching Sports Illustrated’s Circuit Series during F1 Weekend in Montreal, and growing up with football in his DNA. With roots in Portugal and a love for culture, creativity, and community, Schuyler brings a unique perspective to how sports and lifestyle intersect.📻 Catch the full conversation now and subscribe for more culture-driven football content across North America!🔗 New episodes drop every Friday on YouTube & Spotify🎧 Stream on all major podcast platforms.#CRUEL #TSN690 #The1stHalf #FootballCulture #F1Montreal #ExperientialMarketing #FootballIsCulture #ACertainStyleOfLife #Portugal #worldcup2026 #sportsillustrated