Science-Backed Skincare: Inside the Mission of Stratia with Founder Alli Reed

Driven by boundless scientific curiosity to figure out how skin works and what skincare products actually do, Alli Reed decided to take matters into her own hands and create a line of skincare products that prioritized effective, science-backed ingredients and gentle formulations that wouldnt irritate or damage the skin. Ultimately, Liquid Gold was born in her kitchen. Alli's passion for skincare and dedication to providing high-quality products has led to the success and recognition of the brand. Stratia has gained a loyal cult following of skincare enthusiasts who appreciate the brand's transparency and commitment to ingredient education and transparency. Alli's mission is to help people feel confident in their skin by providing effective and simple skincare products at an accessible price point that work for all skin types.Alli also shares:Leveraging her expertise as a chemical engineerBuilding a brand on RedditThe truth about “clean” beauty: Expansion plans and why finding the right partner is keyYou'll also hear Alli’s biggest insights and what's next for Stratia.We hope you enjoy this episode and gain valuable insights into Allison's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.Be sure to check out Stratia at www.stratiaskin.com and on Instagram @stratiaskinThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co