Science Not Sorcery by Rebecca L. Sullivan

https://thebookvoice.com/podcasts/2/audible/98266 to listen full audiobooks. Title: Science Not Sorcery Author: Rebecca L. Sullivan Narrator: Rebecca L. Sullivan Format: mp3 Length: 10 hrs and 1 min Release date: 06-14-23 Ratings: 4.5 out of 5 stars, 2 ratings Genres: Consumer Behavior & Market Research Publisher's Summary: Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.