Science on Social Media: How to Enter the Arena?

In this episode, Prof. Partha Kar joins EASD TV Host, Vivienne Parry, to explore the growing role of social media in healthcare and diabetes care. From combating misinformation and amplifying patient voices to navigating online abuse and professional risks, Prof. Kar shares why he believes clinicians should engage - not retreat - from digital platforms. He discusses how social media helped shape conversations around continuous glucose monitoring (CGM) access in the UK, why visibility and accountability matter in healthcare leadership and how platforms like X, LinkedIn and Substack are changing the way research and medical information are shared. The conversation also explores implementation science, global inequities in diabetes care and why translating research into real-world impact is one of healthcare’s biggest challenges.