Scientific Advertising by Claude C Hopkins

https://thebookvoice.com/podcasts/2/audible/97962 to listen full audiobooks. Title: Scientific Advertising Author: Claude C Hopkins Narrator: Paul Jones Format: mp3 Length: 2 hrs and 4 mins Release date: 09-30-19 Ratings: 4.5 out of 5 stars, 3 ratings Genres: Advertising Publisher's Summary: Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.