Scientific Storytelling: How to make science stick

In this episode, Tom Caravela welcomes Maria Urso for her third appearance, focusing on the art of scientific storytelling. Maria shares insights from her amazing medical affairs career and emphasizes the importance of engaging audiences through storytelling. She recounts her journey in mastering this skill, offering tips on crafting compelling scientific narratives. Maria illustrates storytelling in action with a memorable party story and an MSL example on the mechanism of action. Tom shares a personal story on confidence, and they discuss common storytelling mistakes, compliance, and building trust. The episode concludes with thoughts on the future of medical affairs and MSLs, along with closing remarks and gratitude.