Scoring voice experiences with Joel Beckerman
from VUX World Hosted by Kane Simms
This week, Dustin Coates and I discuss the importance of sound design in voice experiences with the founder of Man Made Music, Joel Beckerman. Where to listen Apple podcasts Spotify YouTube CastBox Spreaker TuneIn Breaker Stitcher PlayerFM iHeartRadio Sound design for voice experiences Man Made Music were voted the third most innovative company in music, behind Apple and Spotify. Its founder; author and composer, Joel Beckerman, has scored experiences for the worlds most iconic brands, including AT&T, Disney, Nissan, Mercedes, Southwest Airlines and IMAX, to name a few. On this episode, Joel joins us to discuss: The importance of scoring experiences, such as theme parks and electric cars Branding opportunities within sound design Sonic cues and subtlety User centric sound design What's missing from most voice experiences? What happens when you recreate the sound scapes for three Alexa skills? Are smart speakers changing audio branding? What's involved in creating a sonic identity? The importance of a brand anthem How brands can get started with sonic branding for voice assistants What will the future sound like? Links Visit the Man Made Music website Check out Joel's book: The Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy Visit Joel's website Follow Man Made Music on Twitter Watch all of the IMAX videos
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