Scoring with Fans – Crocs, YETI, and Cracker Barrel’s $700M Fumble

This week on The Breakdown, we look at the brand plays winning with fans. The NFL extends its cultural footprint with Crocs, proving comfort and fandom go hand in hand. YETI taps into game-day rituals with team-color drinkware across every major league. And Cracker Barrel’s $700M rebrand shows what happens when a brand forgets what its customers actually want. The thru line? Serving your customers is the smartest way to serve your shareholders.Join us at The Gathering Festival this October 22 - 24, 2025!