Scot Case: Why Sustainability Isn't a Strategy—Until It Is

What does “sustainability” actually mean today—and why does the word itself seem more controversial than ever?In this episode of the Sustainable Supply Chain Forum, host Russ Shumaker sits down with supply chain and sustainability expert Scott Case to unpack the evolving role of sustainability in modern business. Drawing from experience as Vice advising the White House, the World Bank, and Fortune 500 companies, Scott offers a candid “state of the union” on sustainability—why the term has become polarizing, and why the underlying business practices are more critical than ever.Together, they explore how leading companies are moving beyond buzzwords to focus on what really matters: reducing waste, increasing efficiency, building resilient supply chains, and unlocking new revenue streams through circularity. From “cash in the trash” to resale-driven business models, this conversation highlights how sustainability—when done right—is not a cost center, but a strategic advantage.You’ll also hear practical insights on:Why sustainability should be embedded across teams—not siloedHow to communicate sustainability in a way that resonates with executives and customersThe hidden risks of treating sustainability as a compliance exerciseWhy culture and cross-functional collaboration are the real drivers of impactWhether you're a CSR leader, supply chain executive, or business strategist, this episode will challenge how you think about sustainability—and show you how to turn it into a lever for growth, innovation, and long-term value.