EPISODE · Mar 15, 2018 · 16 MIN
Scott Brinker on optimising your MarTech stack
from The CMO Show · host Filtered Media
What does the future hold for your marketing stack? Chief marketing technologist Scott Brinker discusses the learnings to be gained from insight into the marketing tech employed by brands, explores the challenges of integration, and gives recommendations for how to handle attribution data.
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Scott Brinker on optimising your MarTech stack
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