Scott DeRue, CEO of The IRONMAN Group, scaling events, challenging yourself, & fitness business!

Scott practices exactly what he teaches. As the former Dean of the Stephen M. Ross prestigious business school at the University of Michigan to being the President of Equinox and now leading the most admired races in the world at The IRONMAN Group, Scott has always been working to improve the lives of others in any shape or form he can! The IRONMAN Group has likely the most well recognized fitness competition logo in the world and the company today has competitions in countless countries around the globe so everyone can participate. Scott shares what it takes to operate the group, how he sees fitness evolving, and how anyone can begin to become an IRONMAN athlete! He also talks about his own IRONMAN experience, the evolution of the brand, and how more people can be involved in fitness.