EPISODE · May 24, 2021 · 37 MIN
Scott Dorsey: “We Were Just Scrappy Little Entrepreneurs”
from Business & Beyond with Gerry Dick · host IBJ Media
When Scott Dorsey reflects on the creation of digital marketing powerhouse ExactTarget, he admits “the odds were stacked against us.” The internet bubble had just burst, and he and his partners were non-technical guys jumping into the world of software. Thirteen years later Salesforce would buy ExactTarget for $2.5 billion. Dorsey shares personal stories of his entrepreneurial journey, why he remains committed to building the Indiana tech economy and two pictures taken on the day the Salesforce deal closed.
What this episode covers
When Scott Dorsey reflects on the creation of digital marketing powerhouse ExactTarget, he admits “the odds were stacked against us.” The internet bubble had just burst, and he and his partners were non-technical guys jumping into the world of software. Thirteen years later Salesforce would buy ExactTarget for $2.5 billion. Dorsey shares personal stories of his entrepreneurial journey, why he remains committed to building the Indiana tech economy and two pictures taken on the day the Salesforce deal closed.
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Scott Dorsey: “We Were Just Scrappy Little Entrepreneurs”
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