Scott Foreman, CEO of Copacino Fujikado, on how the T-Mobile "Un-carrier" campaign came to life!

Scott currently leads the Seattle AD Agency that collaborates on campaigns and creative commercials for Visit Seattle, the Seattle Mariners, and many more great companies. His experience in this world is lengthy and he has helped shape iconic brand imagery and slogans that have moved the needle.Scott talks about how the T-Mobile "Un-carrier" campaign came about and why that was the right direction. He also shares how the creative process works, what it takes to always have new ideas, and where the AD industry is heading!