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Aug 9, 2021 39 min

Scott Rackham on Branding

from Measuring Success Right

Join Scott Rackham (professor at BYU and CMO of Sensapure Flavors and Dyad labs) and Spencer McWilliams as they enter the world of branding. Scott discusses his experiences in brand management and the power that branding has in marketing.

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Scott Rackham on Branding

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This episode was published on August 9, 2021.

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