Scott Rusczyk: Building Community Through Coachella Valley Canna Week

In this episode, Ishqa sits down with Scott Rusczyk, board president of CV Canna, to explore the vision behind Coachella Valley Canna Week. What started as an idea to bring people together has evolved into a multi-day experience that blends cannabis, culture, education, and advocacy.Scott shares how the event is designed to welcome everyone—from industry insiders to the canna-curious—while also creating meaningful dialogue with local policymakers. Together, they unpack the importance of community engagement, the realities of operating in today’s cannabis industry, and why the future of cannabis depends on connection, not isolation.This conversation is a reminder that cannabis isn’t just a product—it’s a movement built on people, relationships, and shared experiences.